The Relations and Communication Unit is responsible for enhancing communication with external and internal audiences, where the nature of engagement differs from traditional communication skills. The head of the Social Media Unit must possess a deep understanding of the target audience and direct their team to interact with them through the most appropriate channels and messaging. It constitutes a vital and integral component of the institution, standing out as a unit with a constant presence due to its prominent role in covering, highlighting, and actively monitoring all incidents and developments across the university to maintain institutional oversight.
